To this John replied, “A person can receive only what is given them from heaven. You yourselves can testify that I said, ‘I am not the Messiah but am sent ahead of him.’ The bride belongs to the bridegroom. The friend who attends the bridegroom waits and listens for him, and is full of joy when he hears the bridegroom’s voice. That joy is mine, and it is now complete. He must become greater; I must become less.”
What a remedy for pride! John was the greatest of all the prophets according to Jesus, but he knew that the role that he had been given by God was to point the way to Jesus. To be a signpost is a great privilege. He was best man at the wedding - his role was to facilitate the marriage, not run off with the bride.
John's moment in history was a passing one. Many of us will bask in the sun for a while; we should not cling to it. Our role at its very best is to point to Jesus. We should rejoice to have served.